Milan welcomes TAG Heuer

..and Hi Max Verstappen!

Last Wednesday evening, August 30, TAG Heuer celebrated the opening of its first boutique in Milan’s iconic via Monte Napoleone, at the heart of the city’s renowned luxury district also known as the hometown of fashion. In an evening of elegance and excitement, the La Chaux-de-Fonds-based watchmaker’s CEO Frédéric Arnault hosted an exclusive gathering of distinguished guests, including press luminaries, VIP clients, influencers, and revered key opinion leaders for an exclusive seated dinner located at Hotel Portrait.

The boutique event reached its high as the guests have been joined by non-other than Max Verstappen himself, along with Red Bull Racing Team Manager, Christian Horner. Our founder Alberto Vassallo had the chance and immense pleasure to face the 2-time Formula 1 World Champion and current standings leader for a super quick interview.

AV: Max, as you know, we are from Car&vintage so this is a mandatory question: what’s your favourite ever classic car?

MV: The Ford GT40.

AV: Do you listen any music before jumping onboard your car before a Grand Prix? If yes, which song; if not, which music would you listen while driving around the Italian roads on your fav classic car?

MV: I do not listen music before the race start as I always find the concentration required on my own. When I drive cars and decide to put some music on I try to follow the musical mood of the country I find myself in.

Rino Gaetano

Let’s than think about Max Verstappen driving around Costiera Amalfitana narrow roads unleashing the power of the almighty Ford GT40 on the notes of “Sfiorivano le viole” and “E il cielo è sempre più blu” by the legendary Rino Gaetano. Not bad.

TAG Heuer Monza Flyback Chronograph

In commemoration of the forthcoming Italian Grand Prix in Monza, the boutique’s windows were adorned with the dazzling TAG Heuer Monza Calibre Heuer 02 Flyback as an homage to the thrilling race ahead. On display was also the new TAG Heuer Monaco Skeleton, the very timepiece worn by Max Verstappen when he emerged victorious at the Monaco Grand Prix, a triumph celebrated by motorsports enthusiasts worldwide.

TAG Heuer Monaco Skeleton

After the boutique happening we moved to Hotel Portrait, where Max and Frédéric engaged in a captivating panel conversation with Italian Sky Sport F1 journalist Federica Masolin, delving into the thrills of motor racing, the essence of passion and the significance of time. A Red Bull Racing Formula 1 car was displayed in the square outside the hotel, an absolute must-see.