TAG Heuer x Porsche

A new adventure

Today we celebrate the beginning of a new adventure. @tagheuer and @porsche unveiled their extensive partnership, fuelled by a common history with innovation and motorsport at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the top of their respective industries.

The first achievement of their collaboration is the brand new TAG Heuer Carrera Porsche Chronograph: featuring a distinctive tachymeter scale engraved on the bezel and the unmistakable font also used for the indexes, it introduces a number of features inspired by Porsche’s design essence. As a compelling union of two icons of quality and innovation, this watch is a seamless blend of the #Porsche and #TAGHeuer universes, reflecting the excellence of both names. The Porsche colours of red, black, and grey — which also recall historic Heuer models — are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. The dial’s asphalt effect, especially created for this reference, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of a fine Porsche automobile. This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. What are your thoughts?

Last but not least, Car&Vintage is proud to announce another relationship, the one connecting our platform to @tagheuer and harbinger of a new, amazing journey. So, fasten your seat belts and stay tuned!

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Eugenio Amos